Green Issues in Design : Ecology Evolution: Abstract

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Abstract

“The epidemic psychosis of our time is the lie of believing we have no ethical obligation to our planetary home.”  Theodore Roesak

.(https://libquotes.com/theodore-roszak/works/the-voice-of-the-earth.accessed Aug.2019)

The reasoning behind this book has come from a comprehensive journal documenting a project brief for a Masters Degree at University Lincoln of which extracts can be viewed in (Appendix I /II)

Global warming, also referred to as climate change, is the observed century-scale rise in the average temperature of the Earth's climate system and its related effects. Multiple lines of scientific evidence show that the climate system is warming.^] Many of the observed changes since the 1950s are unprecedented in the instrumental temperature record, and in paleoclimate proxy records of climate change over thousands to millions of years.^{(http://thetechnews.com/2017/07/26/global-warming-scenarios//.accessed 25/08/2019.11.28am)}

Castro trophic tipping point of Global Climate Change. The point were the planets biodiversity, natural resources for energy, climate change and the eradication of our polar regions of our planet will reach us into an era were we will have lost the natural resources to service the human race, a world of non-biodiversity.

“This is already happening with the effects of serious weather changes, alterations in global carbon cycles, eco systems degradations, mass extinction, increases in demands of water food and energy needs. Potentially we can change the devastation we are in by changing our habits, it is a planetary emergency to avoid a global catastrophe. However many scientists believe change will never happen as the world is run via monetary values” (Appendix III:transcript Ten Billion years Director:Peter Webber:writer Stephen Emmott).

Therefore it is every bodies responsibility to live sustainable lives, just like it is our responsibility to put litter in a bin “consume less and strive to be carbon neutral”

The Anthropecene;Making sense of the climate change 

                     A good short definition of the Anthropocene is explained in (Appendix XII)


                                                 The Project Brief MA Design.

The story of our natural habitats and wildlife through the eyes of an ecology-based design perspective to develop and debate strategies and outcomes for a better and greener world thorough our own personal lifestyle choices is of what I’m trying to develop and analyze as a designer and a consumer.(Appendix II)

"Purposely looking at ways to reduce the impact on the environment by choosing more eco sound production processes, materials and longevity of design principles to create the most economically ecology effective products or services."

                               Looking closely at my dissemination development

Initially I created imagery to add to a tote bag as a reason to promote environmental and conservational issues connected to plastic pollution of our oceans.
Semiotics is an interesting  research value within  product design imagery "Semiotics definition, the study of signs and sign -using behaviour. it was defined by one of its founders, the swiss linguist Ferninand De Saussure, as the study of the life of signs within society and include emojis, road signs and corporate logos" described in the Britannica dictionary.(https://www.britannica.com/science/semiotics.accessed Aug.2019)Tote bags for shopping have traditionally been used to advertise company logos brands, statements connected to human nature ie I love ?, be green, save the planet etc.
A product with a design on it to add social impact, is about communicating  above and beyond its function. 
However in this case a tote bag has a function on the basis that it removes single use plastic use when it is used in connection to shopping and directly links to the concerns of  the campaign advertised.  Tote bags can be added and used to promote proto types within the range of fabrics and wall art created and the philosophy is that tote bags can be added to many ranges of products to exclude plastic use within consumer trading. Donations from sales could can also go to environmental campaigns including Antarctica Ocean Sanctuary and therefore act as advertisement for social change and the use of raising funds. These products can also be used as part of a package when purchasing from many ranges (removing the need of unnecessary packaging).

Slogan used on the back of Tote bags to promote Antarctica from depleting and it's eventual total loss of ice caps.                    The Green Consumer The green consumer and green activist is someone who is passionate about ecology and concerned with saving the planets natural environment. As Green peace Explains “People are passionate about peace, passionate about positive change through action. Together we are unstoppable.(GreenPeace.org.uk accessed July.2018).Research suggests that brands that establish a reputation for sustainability can inherit a younger millennial consumer base and build on their reputation for sustainable products. One aspect is even more clearer is that people wanting sustainable products also expect quality and durability within their purchases. As the guardian points out , explaining recent governmental reports on consumer behaviour.(Appendix XIV)