Appendix II : Brief outline of MA Project .

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Brief Outline of MA Project

Poster for MA Show

The Poster used for the end of project show at University Lincoln.

MA studio in Design end of Degree Show June 2019.

Ecology Evolution Project

My project is about green issues, I have choice to develop my own inks for printing and have experimented with dying fabrics to find the right pigments using natural resources. This idea has come from the need for eco conscious values to be embedded into my art work.

The objective for my art work is to encourage social impact in regard to ecology issues linked to our depleting natural world within our oceans and more specifically protecting Antarctica. My point has been to use visuals to encourage consumers and viewers to seek a deeper understanding of their own carbon foot print and to change their consumer behaviour to use less single use plastics.

The main issue I have decided to use within my set work is the current climate change emergency and have choicen a Green Peace Campaign ”Antarctica Ocean Santuary”

Imagery has been based around oceans and the need to save the worlds ecology and especially the need to reduce single use plastics.

I am hoping to encourage green living and to awaken the need to protect Antarctica via the need for everyone to consider their own carbon footprint and reduce their single use plastic purchases.

I have chosen a blog to record all my developments of which print making has been my main area of interest. The blog has been converted into a book which has become the main focus of my project showing my design journey in a comprehensive format.

Book conversion from my blog.(naturesarmour.blogdpot.com)

Side view of blog to book .MA Journals:Ecology Evolution.

Inside cover of MA Journals: Ecology Evolution.

Inside of MA Journals:Ecology Evolution 

Journal pages showing sketches :design developments.

Inside pages of blog to book conversion.

MA Journal : Ecology Evolution showing publishing lay out.

MA Journals Ecology Evolution : Printing developments.

I have used natural resources in my work and believe if a product can return to the earth without too much pollution ie compostable materials, then it’s a lot less environmentally destructive than man made plastics which take hundreds of years to decompose.

My MA project is about looking at how natural resources are depleting and how ecology is developing in order to create a better future for our planet and how traditional art can be intergrated within digital technology to create new imagery that encourages consumers to think in a more eco conscious value and by doing this can help with the reduction of carbon emissions to draw down climate change to save Antarctica from disappearing.

Brief outline of my MA project proposal : Design brief extract.

Marketing  Green Issues My project is about marketing ideas and current debates to encourage consumers and viewers to seek a deeper understanding of ecology. These debates, actions and new emerging strategies can be packaged into various product ideas from Tote bags, through to the main range of fabrics, wall papers and murals. Objective for Creative Narrative The objective for my artwork is to give social impact in order to make my work relevant to social needs, recognizing global warming and more specific keeping our oceans clean through conservation campaign strategies within my practical work. One area of interest within emerging strategies for ecology is within the contemporary coalition of leading researchers, scientists and policy makers (Hawken.2018.10) who have come up with realistic and practical solutions to climate change. It is believed if all the technique are utilized and deployed collectively across the world within 30 years greenhouse gases can reverse to a level known as drawdown. The point when greenhouse gases peak and then begin to decline. I will be connecting with a number of nongovernmental environmental groups to encourage a deeper meaning of social change through global knowledge of various campaigns including Antarctica Ocean Sanctuary. Currently being discussed through action campaigns via Green Peace who I am currently a member. There are numerous projects across the world which include individual activists who are bringing awareness to the for front of society consciousness.  There are a number of key leading campaign organizations that work towards making a change within ecology issues. They are Green Peace, Friends of the Earth, RSPCB and of cause not forgetting David Attenborough are all linked to environmental awareness which are all of interest to me as a means of inspiration through my art work. The world also has numerous individuals who campaign individually to help awareness concerning climate change for example current yachtsmen and women, swimmers and movie stars/musicians/artists. Current Design Trends. The current focus that influences trends that are emerging within my area of practice relates to the need for designers working within industries to be forward thinking in their processes to create unique constantly evolving new areas of design while maintaining a good eco conscious moral strategy within personal carbon footprints. The need to constantly create new processes using unique creative parameters can affect our ecological base on earth i.e micro fibers are now polluting our oceans, plastics once new and immerging are now one of the key causes of pollution. Plastics are polluting our seas which is why the UK government has brought in charges for plastic bags. It is my challenge to prove that using natural fabrics, dyes and natural thickeners only enhances design choices for everyone involved and in turn reduce climate change and pollution. Current and Relevant Designers Specialist designer fabrics and wallpapers such as the collaborations of Damien Hurst and Mathew Williamson and their collaborative design work creates new directions in a way that continues traditional values without inhibiting new design. This is a new and emerging trend were by the different sections of the art and design world are emerging and integrating design ideas together. The main demographic of my focus of concern in terms of consumers are those people who currently interested and are motivated in creating a better pollution free world. They do this by being as eco conscious as possible. They are also interested in longevity within design choices. Throw away fashion and short-term life spam of products does not help landfill and creates more waste.  Current company labels like Timorous Beasties and the more main stream companies like Farrow & Ball and Little Green are currently influential in my art work. These companies hold a strong believe in the traditional printing techniques.                      Traditional and Classical Design Influences  Classic and Vintage design aspirations are a well-established design direction currently being developed within general trends. Trend organizations like pattern curator and WGSN link too many emerging trends in order for designers to effectively link to current relevance. I have been researching current trends via Pinterest and have collated collections within storyboard/Mood boards to show what is happening in the market place and by doing this I can predict what is going to be current moving forward. Creative Design Work I am planning on creating printed home furnishing fabrics and wall papers within 3 sections of design interpretation 1.    Photographic digital art imagery using MAC suite 2.    Traditional printing techniques lino, direct printing, screen printing 3.    An integration of de- collage contemporary and traditional including the other 2 areas above. Foe-patchwork imagery(fabric imitating traditional patch work) Reasons for these developments  is to create fresh interpretations and encourage up cycling, re using materials for a more sustainable working practice. Colour  is an important aspect of my project with an interest in warn out faded patinaed effects to create nostalgic rustic decadence using the colour blue as the main colourway. Quantity : 4 finished  designs. Fabrics with matching wall papers. Swing tags/Tote bags for all of the above with added information in regard to eco systems and endangered species. Areas of design enquiry will be based around scale (using the small ,medium and big design theory) Incorporating traditional and contemporary pattern repeat.  Traditional staggered effects versus more contemporary pattern layout (kaleidoscope). Over scaling and juxtaposing within a de-collage effect incorporating contemporary print technology and traditional print.

The Audience

My audience is people who are interested in eco conscious lifestyles, they enjoy conservation and they are traditional within their design concepts. However they are also looking for a new contemporary edge to their consumer choices while at the same time holding on to traditional values to add longevity to their purchases.

The impact I hope my study will bring to my audience is to reconsider and evaluate what is needed moving forward for people to be aware and challenge climate change. I will be looking at new emerging studies and consumer choices and reasoning to work towards a better ecological future.

“People are passionate about protecting the earth, passionate about peace, passionate about positive change through action. Together we are unstoppable”(Greenpeace .org.uk accessed July.2018). I will be developing contacts through meeting in regard to issues that need to be challenged and find out what?,Why?How?

There are numerous artists, musicians and actors who are campaigning for environmental changes to reverse green house gases.

Kurt Jackson for example has previously worked with Green Peace in order to create a competition to come up with valued ideas for eco conscious solutions.

There are also independent people who have chosen to meet the demands of ecology values and are currently protesting via sport accomplishments i.e Lewis Pugh who is currently swimming the length of the channel. He is campaigning for stronger restrictions on fishing and is currently pushing awareness of plastic pollution. He also wants 30% of our oceans to be conservation areas.

A very recent sky news report called the plastic whale shows the plight of many marine animals.

  “Thomas Moore, Science Correspondent

A stranded whale that died with a stomach full of plastic has a message for us: we need to act.

Our household rubbish is polluting every single part of our oceans, at every possible depth.

And it is killing our marine life.

The Cuvier's beaked whale feeds far out to sea at depths of a mile or more - and yet one died with dozens of plastic bags in its stomach.

The animal, which stranded near Bergen, Norway, had mistaken so many bags for food that its stomach was stuffed with plastic.

This is not the first animal to die because of widespread plastic pollution - and it won't be the last.”  (news.sky.com)

This sort of news reel and documentary can only encourage a new customer base of people who wish to carry tote bags made of cotton as opposed to plastic bags. They will also enjoy eco conscious designed products of different kinds incorporating their concerns for environmental and conservational issues.

Below a brief documentary on the effects of plastic pollution.

A brief outline of my design project showing a section of my MA Proposal brief.

Outcomes of Project Brief My MA Major Project brief will be using oceans and marine life as a theme in order to make more people aware of the pressures that our human activities have on our oceans. Using visuals with information through my practical word and my written will help me evaluate and extend my current knowledge and the knowledge of others. I can measure this impact via online feedback via my blog and also some small surveys including one to one interviews discussions with selected people. ·         I will use qualitive design research. I will be adding social impact by design for environmental reasoning. ·         Help conserve our natural habituates is extremely important and links today’s current affairs debates and actions. ·         Expeditions via people like Jacque Cousteau and his grandson Philip Cousteau marine biologists are important researchers in order for the world to understand were ecology issues stands today. ·           To make changes to keep our natural habitats natural and without pollution. ·         Researching the profound effects that mankind is having on our oceans links closely with our ecology needs for the future. ·          Preventing green house gases and pollution to save our endangered species is essential. ·         . If I can highlight those species that are most endangered in my print making practice and incorporate information I can begin to make small changes through visual interpretations. Oceans are particularly vulnerable to human activities, delicate eco systems can easily be wiped out due to pollution and over fishing. With the advances of technology fishing within our oceans is increasing and unfortunately this means a reduction in fish and mammals which could equal more and more species becoming endangered. For example tuna fish are becoming more and more sparse within our oceans has given rise to tuna farms in our oceans. Restrictions on size of fish including shellfish is one way to restrict over fishing, however these guidelines are not always kept. Visually I am hoping that my practical work will hit accord commercially within a contemporary arena. Keeping within my traditionalist design ethos to help consumers become more aware of current ecology issues within our oceans, including our very important Antarctica landscape. ·         Labeling and using written information around images will be important to get the conservation message across. ·          Using natural fabrics and traditional dyes and inks for traditional printing will also impact on consumer values and concerns. ·         I have chosen to use Blooms taxonomy to help me with my observational analysis of my work, which I will incorporate into my sketchbooks and my blog.